Vera Bradley partnered with imart in early 2005 to leverage the iDA Platform (v5.0) to launch their first e-commerce
venture under my supervision as imart's Technical Director. During peak times, the website experienced a half
million page views, 90,000 unique visitors, and order volumes of more than 4,000 orders each day, with application
uptime measured at 99.9% for the year. The website was rated by the Internet Retailers Association as one of
the top 100 best e-commerce websites of 2007, and supported annual sales of over $40 million.
Architecture, Programming, Platform Roadmap, Development Team Oversight, Project Management, Prioritization, System Monitoring,
Performance Tuning, and Maintenance.
At iMart, I was the Technical Director in charge of the company's e-commerce platform product, iDA. My team was responsible
for implementation of the platform on behalf of Vera Bradley, as well as customizing it, themeing it, launch,
and post-launch monitoring, maintenance, and enhancement.
ASP.NET 2.0, C#, SQL Server 2005, AJAX